preorder today

💌

save $100

💌

preorder today 💌 save $100 💌

Join me for the Summer Camp Cohort of…..

Easy Peasy Email Marketing

Implement a feel-good system and approach that takes you from friction to flow with your email newsletter.

Does this sound like you?

  • Writing emails feels like a slow, exhausting chore that you keep putting off.

  • You struggle to sell authentically through your newsletters.

  • Deep down, you long to share what’s real and meaningful to you right now—rather than feeling boxed into talking about just one topic all the time.

If you answered yes, then get ready to…

 

Save Time

Utilize an EASY-to-use system for creating and sending your email newsletter every week.

 

Sell Naturally

Master the art of incorporating offers in every newsletter without feeling pushy or "salesy"

Find Your Flow

Create email content that feels natural and engaging - a byproduct of you living your life and growing your biz.

What You’ll Receive:

 

Email Newsletter Hub Notion Template

This Notion template is what I use to systemize the process of curating and creating my email newsletter each week.

This system will help you:

  • organically collect content updates and ideas throughout the week

  • easily access your affiliate links

  • streamline your process with efficient workflows

  • stay on target with what you’re promoting each month

3 Group Calls for Implementation and Q&A

CALL SCHEDULE

  • 📅 MONDAY, AUGUST 4, 5PM GMT

  • 📅 MONDAY, AUGUST 11, 5PM GMT

  • 📅 MONDAY, AUGUST 18, 5PM GMT

    Replays will be provided.

30+ Email Marketing Canva Templates

Eye-catching announcement templates for sharing personal updates, business news, and product recommendations in your email newsletter.

Behind the Scenes Video Content

  • Watch over my shoulder as I create and send my own email newsletter.

  • Discover how I’ve grown my email list without exchanging emails for freebies.

  • Learn more about my approach to email marketing as someone who doesn’t try to “niche down” or “be an expert.”

Reclaim Your Effortless Authenticity Workbook

• Release the "expert" pressure - Define your core values and discover why simply being yourself is more than enough

• The "Weekly Round Up" formula - Transform your everyday life and business moments into engaging newsletter content without any complicated strategies

• Make offers feel natural - Learn to eave in promotions that subscribers actually appreciate instead of resist

Hi, I’m Michelle.

7 years ago I deleted about 10,000 people (almost everyone) from my email list - on purpose!

7 years ago I realized I had been growing my list with all the traditional email marketing advice and the result was that I had an email list full of people expecting me to “serve” them.

And that was holding me back psychologically. And keeping me overworked and underpaid.

I didn’t want to “serve” anymore. That felt like putting myself last and people-pleasing.

I wanted to SHARE. Sharing felt like freedom, spaciousness, and healing. It felt like permission to evolve, change and grow as much as my heart desired.

And so I set out to rebuild my email list from a place of inviting only those who truly resonated with my values and my journey.

My simple approach to email marketing:

Each week, I simply round up the latest news from my life and business and share it all in my newsletter. That’s it!

Details & stats you may find helpful:

  • The current size of my email list is less than 12,000.

  • I don’t use Facebook or Instagram.

  • All my traffic is organic and comes from people finding me through search engines, Youtube, my podcast, Pinterest, word-of-mouth, and from content I’ve created in other people’s communities.

  • New people subscribe to my email list every single day WITHOUT the incentive of getting a freebie.

  • I sell in EVERY email newsletter I send, but I do it in a way that doesn’t feel like selling (I’ll show you how to do it too!).

And as simple as that sounds, it has been enough to help me grow and maintain a 6 figure business without relying on ads, social media or complicated funnels.

Why I use and love the ‘Weekly Round Up’ style for my email newsletter

  • Sharing real-life updates, insights, and product recommendations in a single newsletter feels just like catching up with a friend.

    Think about it, would you want to be friends with someone who only talked about ONE thing ALL THE TIME? That friendship wouldn’t last very long. We love being around people who are fully living their lives and expressing themselves. It gives us permission and inspiration to do the same.

  • When you make a habit of rounding up moments and updates from your week, you transform your daily experiences in life and biz into a wellspring of content for your newsletter.

  • When the barrier between “business” and “life” is gently blurred (just as it is in real life), your community is more likely to feel invested in your journey and offers because you’re showing up as a human.

  • Your weekly newsletter can integrate sales updates as natural parts of the conversation, not as hard pitches. I sell in every single newsletter I send and subscribers always tell me how they love to open my emails and they never feel like I’m overtly selling anything!

  • When you pull back the curtain and share what’s real for you right now, your newsletter becomes a living conversation—not a broadcast. This not only protects your energy (no more forcing content creation!), but also attracts a community who genuinely cares about your world and grows with you over time. Your true fans don’t want you to fit in a niched-down-box. They want you to BE YOU.

The Easy Peasy Email Marketing Shift

How can I serve my audience this week?

“What are all the things I explored, created, and experienced this week that I can share with my friends?”

What if you could send emails that feel like natural conversations AND actually sell your products?

The outdated era of marketing wants you to believe that to be successful, you need to show up as the go-to expert in a specific niche speaking to an avatar's pain points.

But what if that entire approach is exactly what's keeping you frozen?

My approach flips the script completely. Instead of manufacturing content from thin air, I simply round up the natural, organic updates from my life and business from the past week. That garden you've been tending? Newsletter content. The book that made you cry? Newsletter content. The seemingly small update you made to your course? Newsletter content. The testimonial you received, the walk that cleared your head, the business win you're celebrating—it's all there, waiting to be shared.

No more pressure to be constantly "on" or educational. Just you, living your life, running your business, and naturally sharing the real moments that prove that being human is the most powerful "marketing strategy" of all.

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

HOWARD THURMAN

Is this right for you?

This is for you if…

✅ You are happy to use Notion to systemize your email newsletter

✅ You have an email marketing software that you enjoy using

✅ You want to share your authentic journey rather than position yourself as an “niched down expert”

✅ You have been inconsistent with your newsletter because traditional approaches feel draining

This is not for you if…

❌ You dislike using Notion

❌ You’re not using an email marketing software

❌ You’re looking for complicated funnels and automation sequences

❌ You don’t believe that email marketing can be fun, light-hearted and playful

❌ You think that you have to give away tons of free value before you can sell something

preorder today

💌

save $100

💌

preorder today 💌 save $100 💌

Pre-order today and save $100!

⚠️ Please Read Before You Buy ⚠️

By choosing to pre-order this, you save $100 and you understand that the content for this program is published on August 1.

$197 $97

Refund Policy

I do not offer refunds so please be sure to read the sales page properly before you make your purchase. There is an FAQ below and you can always message me via the chat button in the bottom left corner if you have any questions. 💕

FAQ

  • No, this course is not just for Flodesk users. The principles and system will apply regardless of which email marketing platform you use.

    Flodesk (aff link) is just the platform that I personally love and use.

  • As long as you are in the process of at least starting email marketing, what you learn and gain in this program will help you.

  • No, that would not be possible. Every software is different. Please refer to the help desk and customer support of your chosen software whenever necessary.

  • Thank you! I use Squarespace (aff ilnk). I also have a workshop about how I customize Squarespace HERE.

  • Yes! As long as everything on this sales page resonates with you, you’re welcome to join.

  • If I do more live cohorts for this program in the future, they may be sold separately. This is how I can keep the upfront cost low.

  • No. :)

  • Implementing the Notion system is a core part of the experience, so I wouldn’t recommend joining if you prefer not to use Notion.

  • I believe that “niching down” is something that happens naturally when it comes to something you CREATE.

    For example, my blog post about Squarespace is for people who love Squarespace. My course about podcasting is for people who want to start a podcast. My Youtube video about how I do something in Notion is for people who are interested in Notion.

    However, I don’t believe in niching down as a PERSON with a business.

    I believe that we can talk about whatever we want and attract whoever we attract as the byproduct of being the fullest expression of ourselves - not the “niched down” version of ourselves.

  • I don’t give any income guarantees for any of my products, but what I do promise is that you will learn exactly how I personally open the door to money with EVERY email newsletter I send.